Imagine a ripe peach, perched on a pedestal in the middle of a spring meadow. Your eyes scan every inch of an irresistibly velvety complexion, as it glimmers under a Brilliant Ray of Sunshine. Its unparalleled allure garners your full and intense attention. The luscious skin offers a warm orange glow which graduates into rich red hues. You’ve now determined that this peach is the epitome of peach-perfection. As your eyes further investigate this wonder, you want nothing more than to take a bite. You long to allow your hand to grasp and your teeth to pierce the fuzzy flesh, releasing the resulting sweet peach nectar which would rush to meet your mouth – tongue – taste buds with a greeting so sweet you would never want it to end.
OK, now, snap out of it! Sorry to tease you in this way, but it’s my way of explaining the importance of a quality and consistent marketing strategy.
The idea is to make [your self / your business / your product] appear as desirable as the peach I had you drooling over a few seconds ago. Imagine for a moment, that [your self / your business / your product] IS the peach, you want yours to be illuminated, mesmerizing and juicy looking – the ONLY choice.
The secret to this is in the lighting – remember The Brilliant Ray of Sunshine that shone over the peach? You would not have noticed all of the glorious characteristics of the peach had it been in the shadows or worse – in the dark. Having a strong marketing strategy, (in addition to basic business fundamentals such as excellent customer service, of course) can help you to position your peach [your self / your business / your product] under a bright ray of sunshine, accentuating the scrumptious assets it boasts. Customers like scrumptious assets.
Let’s recap:
THE PEACH = your self, your business and/or your product.
THE BRILLIANT RAY OF SUNSHINE = your marketing strategy.
I hope this message will help you realize the value and importance of creating a solid marketing strategy in order to illuminate your peach, a.k.a. [your self / your business / your product] because if you’re not in the sunlight, you must be in the dark, right? And customers are most certainly scared of the dark.
–Karah
Tags: business, customer service, marketing, marketing strategy, Peach, Peaches, success
